https://www.thatshaneguy.com/words daily 0.75 2023-03-02 https://www.thatshaneguy.com/words/the-workwear-fingerprint monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/636fe7012f6fbc43370db4e4/9ac7ea7d-76b7-4984-be44-2556c2cd2e62/IC6A6745.jpg words - The Workwear Fingerprint - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thatshaneguy.com/words/beyond-ability-separating-talent-from-good-leadership monthly 0.5 2023-02-03 https://www.thatshaneguy.com/words/how-the-success-of-hbos-the-last-of-us-could-benefit-gaming-overall monthly 0.5 2023-02-02 https://www.thatshaneguy.com/words/lost-and-found-the-currency-of-nostalgia monthly 0.5 2022-12-12 https://images.squarespace-cdn.com/content/v1/636fe7012f6fbc43370db4e4/e8764c6d-c6a9-454d-8990-514b907fe630/IC6A6684.jpg words - Lost and Found: The Currency of Nostalgia Before we talk about the Jordan 1 Chicago “Lost and Found,” let’s set the stage for what’s led up to Nike crafting their latest permutation of this beloved colorway. If you even remotely pay attention to sneaker spaces, there’s no doubt your feed has seen at least a few pairs of retro Jordan silhouettes that have been altered to fit a “neo-vintage” style. Shoes are being dyed, distressed, and even given pseudo glue stains thanks to the folks like Foxtrot Uniform out of Singapore. Foxtrot’s IG feed is full of photos of cooked, vintage sneakers dressed in their signature distressed laces – paying homage to a bygone time. Arguably the golden age of sneaker design. A few years ago I admired everything accounts like Foxtrot were trying to do. It felt like a love letter to the designs Peter Moore developed at Nike during the early ‘80s. But that was then, and this is now. The shine has, ironically, quickly removed itself from the whole idea of an artificially aged sneaker. I would much rather scuff, tear, and separated my shoes the old-fashioned way – putting in the time. Spend years grafting memories onto the leather, cutting my own story into a shoe. Running them into the ground and imbuing them with something that’s just for me. That’s not to say I can’t still appreciate the craft and painstaking process required to properly replicate the aged appearance, it just feels… a little tired. Possessing a fondness for the relative genesis of sneaker culture doesn’t necessarily require us to put it to the business end of an Exacto knife. I’d argue that a little patience goes a long way. https://images.squarespace-cdn.com/content/v1/636fe7012f6fbc43370db4e4/e2558d22-3d33-479a-b59d-fdee015585b4/IC6A6672.jpg words - Lost and Found: The Currency of Nostalgia That being said, it’s no surprise that the suits at Nike pounced on this opportunity to cash in on consumer interest, dealing in what I’ll call a “currency of nostalgia.“ Stock numbers were rumored to be around half a million pairs for tier-zero retailers worldwide. Which makes this the largest Jordan 1 release in recent memory. But we’ve seen Jordan brand testing the waters for a sneaker with an aged motif more than once this year (Probably to avoid the consumer backlash they faced from the pre-vintage AJKO released in 2010). Much to the frustration of those awaiting shoes that haven’t properly retroed in well over a decade – Military Blue 4s, for example – several models released this year have been suspiciously reminiscent of OG colorways. All of them, however, with a slightly vintage twist. As much some of us might want White Cement 3s and Military Blue 4s every year on and on into eternity, Nike is a multi-billion dollar corporation with a lot of red tape. And like any billion dollar corporation, it’s going to prioritize the interests of shareholders over the whims of its consumers. But even in a perfect world where we got everything we wanted, this leaves no room for innovation from new creators and completely ignores the rest of the world not privy to sneaker culture. Nike generates an obscene amount of revenue every year, with Jordan Brand’s $5b only weighing in at approximately 15% of their total sales. They have to create product that can appeal to 8 billion people worldwide. Unfortunately, this usually means waiting for a retro for years, and in some cases, decades. After a few mean creases and a little toe drag, we start to collectively wonder “when is the next one coming around?” (still waiting on those military blue 4s). https://images.squarespace-cdn.com/content/v1/636fe7012f6fbc43370db4e4/9ae4fb0a-23db-44e6-ad57-d44c2af4889f/IC6A6687.jpg words - Lost and Found: The Currency of Nostalgia The last time we saw a Chicago 1 high was 2015, but the folks at Nike have been mercilessly teasing us with ‘85 cuts for a few years. So, it was only a matter of time until an ‘85 retro with Chicago color blocking had its holiday-season fling with the neo-vintage aesthetic. While this newest iteration doesn’t have quite the same shape as its namesake, it does pay homage to everything else about its origin. Anyone that’s worked in retail knows what it’s like to slave away in a dark and often musty stock room – cataloging new inventory, processing returns, and endlessly updating numbers in a digital spreadsheet. But, if you were doing it 37 years ago, you were doing it all manually. Inventory systems of that era were, obviously, devoid of computers, and because retail employees are only human, occasionally, stock was misplaced and forgotten. They became waylaid objects lost to time. It’s the type of thing you’d pass ten times on a busy shift and never think twice about: some dusty box with a mismatched lid. Shoved to the back corner of a bottom shelf and left to gather dust. A board-lasted treasure waiting to be found and realized for what it truly is – aging like a wine you probably couldn’t afford 20-years later. https://images.squarespace-cdn.com/content/v1/636fe7012f6fbc43370db4e4/03638434-2973-4d0d-b05e-4326a5cb9d2e/IC6A6694.jpg words - Lost and Found: The Currency of Nostalgia https://images.squarespace-cdn.com/content/v1/636fe7012f6fbc43370db4e4/881a3e4f-6215-4e50-a51b-6673086336e7/IC6A6613.jpg words - Lost and Found: The Currency of Nostalgia - That, I think, is the most important part as it relates to the “Lost and Found” concept. Nike had to somehow convince small businesses across the country to carry a product that had no intrinsic value – outside of their acclaimed air unit technology. Jordan had yet to show the world what he capable of, and sporting good stores like the fictional,“Sandy Bros Sports Depot” featured in this packaging, had to trust that Nike knew what they were doing. As time went on, all parties shared in Jordan’s success on and off the court, but time stops for no one. Not even Nike. Eventually, the Jordan 1 would fall victim to markdowns like any other shoe. Watching more technologically advanced sneakers hit the shelves. You could pick up a pair of Bred Air Jordan 1s for $15. Hearing that price always stings… But that’s what makes this concept so ironically tone deaf. Last year, Nike ended innumerable accounts with businesses just like this Sandy Bros. Sports Depot in favor of a direct-to-consumer model with “40 strategic retail partners.” All under the guise of being more in favor of the consumer. But anyone that’s tried to buy exclusive Nike product in the last few years knows that’s a joke. Call me old fashioned, but it feels incredibly odd for a brand – who removed their product from stores with whom they had longstanding partnerships – to honor retailers with a product they’re no longer allowed to carry. https://www.thatshaneguy.com/words/notre-x-nike-an-ode-to-the-midwest monthly 0.5 2022-11-14 https://www.thatshaneguy.com/words/red-planet monthly 0.5 2022-11-21 https://www.thatshaneguy.com/words/doorways-part-one monthly 0.5 2022-11-14 https://www.thatshaneguy.com/photo daily 0.75 2025-01-02 https://images.squarespace-cdn.com/content/v1/636fe7012f6fbc43370db4e4/67e66e5b-5536-4b93-86d0-6f16cd6a4949/IMG_9041.jpg photos We're all just ghosts https://images.squarespace-cdn.com/content/v1/636fe7012f6fbc43370db4e4/3a8ff6c3-67db-4034-b3c5-6e9d44fa0c92/IMG_6773.JPG photos Mitre https://images.squarespace-cdn.com/content/v1/636fe7012f6fbc43370db4e4/c74d61b7-6627-41d4-9901-576b32d2d8ad/IMG_5318.JPG photos I'll trade ya 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