The Ask

Our client tasked us with creating evergreen video content that promotes “brand love” and reminds educators that Microsoft 365 is their streamlined solution for equipping students with skills they’ll use in the classroom and beyond.

The Challenge

I had to adequately communicate all the necessary brand pillars for all of the Microsoft products in a way that simultaneously entertained and informed – building educators’ confidence in the tools available within the M365 suite.

The Solution

My script used the nostalgia of a school play as a vehicle for the reasons to believe. This concept allowed me to place the product and students in the same environment and freed me of the constraints a classroom would have placed on storytelling. In a style similar to shows like The Office, I used cutaways to give context to the scenes, create a sensible timeline, and pad the product-heavy content featured on stage.

Due to budgetary limitations, I played the part of “the director.”